The UK's largest supermarket chain, Tesco, is to promote Sold Out’s chart-topping range of 4.99 titles across its 240 branches on an ongoing basis.

From the end of March onwards, every Tesco store in the United Kingdom will boast a dedicated Sold Out display unit, containing selected titles from the 4.99 label.

Display units, measuring four-foot tall, and capable of holding 20 different titles, will be located within the audio/visual departments of each branch.

The agreement continues Sold Out’s push into supermarkets and follows Asda’s current four-month promotion of the 4.99 range.

Tesco’s initial batch of titles will include the new additions to the Sold Out range of Micro Machines V3, Hydro Thunder, Mortal Kombat 4 and Jet Strike Fighter, World League Soccer and Up Rising II.