CMP, the Organisers of the ECTS trade show which takes place at the end of August each year, have announced the launch of a whole week dedicated to the games industry.

Earls Court, London

The event, which will be called London Games Week, runs from Saturday 23rd August until Sunday 30th August, and it's hoped will help raise the profile of the industry within the media, and the public at large.

Group Event Director at CMP Andy Lane told us "Both ECTS and GDC Europe manage to bring nearly 1500 journalists into London within this week, as well as thousands of trade visitors. It therefore makes sense to capitalise on the media attention that the industry receives during that period. Thanks to London Fashion Week the concept of a multi-venue themed week is understood by the media, and provides a solid platform on which to launch a battalion of news stories about this industry".

"The key to the success of London Games Week is that we already have events in place from which to launch it from, we’re not starting from scratch. At this stage we’re inviting companies to work with us to ensure that we create a week-long series of events that make the industry truly stand out. By working with us on the event, companies will receive the full support of the Media Centre which will keep the army of journalists and trade informed, motivated and mobile throughout the week,"

It's hoped that a number of events will take place across the capital during the week, with visitors to the ECTS trade show and the Game Developers Conference adding the activities to their ECTS visit, with some 3000 press expected to be based at the media centre in Earls Court where activities will be co-ordinated, instead of the somewhat scattered showings which have plagued the week in previous years when developers and publishers have had their own showings taking place in nearby hotels and pubs without telling many people where they're taking place.

We'll bring further details of the London Games Week, along with the latest information about ECTS and the consumer shows which are expected to run alongside it, nearer the time.