Nintendo today announced that they've signed a deal to sponsor Des Lynam's moustache, to tie in with the UK launch of Super Mario Sunshine.

Des Lynam

"I'm pleased that the true worth of my moustache has finally been realised. It's something I've worn proudly for years, despite what fashions have come and gone. I consider Mario a long-serving brother in arms, and long may we both wear our fine facial hair with pride" said Des.

Des was picked because of the fact that his facial hair is one of his well known features, much like his virtual moustachioed Mario. The deal will last a whole year (presumably meaning every time you see Des on TV, he'll have a coloured tache) and as part of the deal Nintendo are apparently looking to insure Des' moustache against damage and loss - incase someone tries to steal it...?

If you've not experienced the latest moustache wearing Mario title yet, then get yourself over to amazon where you can order a special bundle which includes a Gamecube, 59 slot memory card and a copy of the game.