Two new shows are to be run at Excel in London's Docklands next September, and appear to be direct competition to the ECTS trade show which is held at Earls Court.

Game Stars Live

As part of the event, ITV's television show Game Stars will be hosting a public event which is set to see 100,000 consumers through the doors during the five day event which runs from September 1st to the 5th 2004.

The event is being run in association with a number of London radio stations, and will also be broadcast on ITV as part of a 60-minute Game Stars Live TV programme.

Alongside the consumer show, the Entertainment and Leisure Software Publishers Association will be hosting the European Games Network, which is set to run from the 1st to the 3rd of September 2004, and will bring together an exhibition show floor, dedicated meeting suites, product presentations, a conference and workshop programme and The Code Shop which has been designed to please the developer community.

ELSPA's Roger Bennett told us "EGN is for everyone in the business of games. Our members and our board believe it is right for the industry to be the stakeholder of the European business event. They have encouraged us to develop EGN, using the ownership model the Entertainment Software Association enjoys in the US, where it owns and drives the huge E3 trade event."

It's good to see that both consumers and trade are being catered for when it comes to events, and it'll help put London Games Week firmly on the map for the entire industry when compared with events such as E3 and the Tokyo Games Show, although it may prove to be too much of a rival to the long-established ECTS trade show which is also taking place during the first three days of September on the other side of London.

We'll have further details of all the events taking place as part of London Games Week 2004, as soon as we hear more.