THQ and Nickelodeon today announced a new relationship dedicated to creating and publishing original videogames.

Nickelodeon and THQ will develop videogames based upon original characters and storylines with the potential to become television, film, online and consumer product franchises.

"THQ has established itself as a top provider of game content on every game system," stated Jeff Lapin, vice chairman and COO, THQ. "Working with Nickelodeon to build original properties across media including television and film adds a very exciting dynamic to our business."

"While our main objective is to publish videogames based on original, fun and irreverent characters, the perfect property would transcend the world of videogames into TV, movies, online, magazine and consumer products," stated Albie Hecht, Nickelodeon's President of Film and TV Entertainment. "Nickelodeon will leverage the power of MTV Networks and Viacom to market and promote our original videogames like no one else can. We look forward to working with THQ to bring these original multi-media franchises to life."